Art Splash Studio – Paint, Sip, Create

May 8, 2018 no comments artsplash

Art Splash Studio is a virtual art studio offering a social art experience through its “Paint Nite” painting classes. No experience necessary!
Paint, eat and sip on cocktails while you create. Instructors will guide you through painting your very own work of art, each week you get the opportunity to paint one of Art Splash Studio’s original paintings from their library.

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ADVICE FROM THE ACCELERATOR MOGULS: TAILORING A FOREIGN CONCEPT FOR AFRICA

May 4, 2018 no comments artsplash

Ever had been inspired by a brilliant idea, then immediately dismissed it as impossible for the Nigerian market? We’re talking about those ideas that people deem “too foreign” for Nigerians to patronise or appreciate. These foreign concepts may actually end up being  your ticket to being a Motherland Mogul.

Two women who have pushed through in their attempts to introduce concepts and made profit doing so are Tokunbo Sotinwa of Bubble Tii and Crystal Ikanih of Art Splash Studio. Tokunbo and Crystal show us that it is possible to replicate something from the US and Taiwan in Nigeria. They are also bothcurrently participating in SLA’s Accelerator program.

If you’ve never heard of bubble tea before, it is flavoured tea with tapioca pearls. The idea for bubble tea was born in Taiwan and subsequently the trend spread to other Asian countries before gaining popularity across the world.

Tokunbo is credited with bringing the bubble tea phenomenon to Nigeria to surprisingly good results —Bubble Tii has managed to expand locations to a second store within 12 months of launching the first.

Art Splash Studio organises painting classes for grown-ups in Abuja. The idea came from when its founder Crystal Ikanih was visiting friends in the US. So what do both women say about tailoring a “foreign concept” to the Nigerian market?

Creating a demand where there was none previously

You can expect that this will be very challenging. For Tokunbo, people did not know anything about bubble tea in Nigeria. She overcame this challenge by first starting off by appearing at outdoor events. This helped introduce her product to her targeted demographics. Bubble Tii also appeared at pop-up events where people were offered to taste different flavoured bubble teas.

While there was no specific demand for painting classes in Abuja, Crystal saw an opportunity in the demand for alternative entertainment. You’ve surely heard people complain about how Abuja can be boring. Crystal is tapping into this market with Art Splash Studio and her Paint Nite, where people paint while drinking wine.

Another important way to create demand is through social media. Social media is a very effective tool to create buzz.

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Art Splash Studio debuts in Abuja

November 9, 2016 no comments artsplash

Art Splash Studio, a new form of social entertainment has debuted in Abuja, the nation’s capital.

Art Splash Studio is a virtual art studio offering a social art experience through a “Paint Nite” painting classes hosted at different venues in Abuja.

According to the founder, Crystal Ikanih-Musa, during the session, you paint, eat and sip on cocktails while you create. This is the ultimate happy hour combination. No experience is necessary. Professional artist serve as instructors who guide you through painting your very own work of art. Each week you get the opportunity to paint one of our original paintings from our library. At the end of the night you leave with your very own creation. We also host private parties, birthday parties, and corporate team building events.

Crystal Ikanih-Musa is a Nigerian born and raised in the United States. After finishing law school and taking the bar exam three years ago she packed her bags and moved to Nigeria and has been living in Abuja ever since.

Looking for a new form of entertainment is what inspired her to start Art Splash Studio.

“I was bored with doing the same things each weekend. Either you go clubbing or go to a restaurant to eat. Those are the only two options.”

On a trip back to the US her friends told her about a new form of entertainment where you paint and sip on wine. After a bit of research she thought this was a great idea to implement back in Nigeria to fill the entertainment void.

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